SEEEN and Goalball UK are delighted to announce that they have entered into a partnership for SEEEN to provide Goalball UK with its interactive AI video solutions to drive increased awareness, membership and donations for Goalball UK.

Goalball is an exciting Paralympic, indoor, 3-aside team sport, of attack and defenced – with a unique twist.  The sport was originally devised in 1946 to help rehabilitate soldiers who had lost their sight during the war. It has been played throughout the world ever since, at the highest level, by people who are blind or partially sighted. The aim of the game is to score goals by bowling the ball along the floor, past the opposing team. 
 
Goalball UK is the National Governing Body for the Paralympic sport of goalball in the United Kingdom. SEEEN’s technology is supplying Goalball UK with its unique tools to clip relevant content for social distribution, as well as on-site interactivity to drive increased engagement directly from video. As viewers come to Goalball to learn more about the sport and watch engaging content, they are offered contextual opportunities to deepen their knowledge and involvement with Goalball UK and to help grow the sport and make a difference to participants, future and present. 
 
Commenting on this partnership, Mark Winder, Goalball UK’s CEO, said: “We are delighted to work with SEEEN on delivering interactive and engaging content for our growing audience. We want more people to learn about our amazing sport and we are always looking for more contributors and fans to grow and support our community. Goalball continues to make a difference to the lives of many people who are blind or partially sighted and we look forward to how this can help us continue with this mission.” 
 
Adrian Hargrave, CEO of SEEEN, said: “We are delighted to be providing Goalball UK with our unique video technology solutions. Using our AI and interactive video solutions, we will help drive more awareness of this unique sport. We want to help Goalball UK drive a larger and committed audience for the longer term, by driving memberships and donations directly from video. This is a first step for us into the UK charity market and we appreciate the support of the Goalball UK team.” 

SEEEN logo which is the word seeen in dark blue